Veckans WPI-koll: Ukraina

Veckans koll på vad våra partnerbyråer inom Worldwide Partners är aktuella med just nu. Denna vecka kollar jag in Provid i Ukraina. Provid jobbar med bl.a. Pepsi, Tetra-Pak, Everychild Ukraine, Bayer m.fl och så sent som förra veckan belönades Provid med ett guld, ett silver och två brons i Effie Awards. Nedan finns ett par exempel på aktuella jobb.



Reklamfilm för nya kunden Sapwood Beer.
Provid has created a trilogy of new commercials with a keen, witty hero in everyday situations who exemplifies the rules for real men and Sapwood beer. The campaign is based on findings from a series of focus groups. The latest spot is directed by the well-known Ukarainian director Vitalious KoKoshko, for whom the smallest detail is important. The result is the richest, most-complex spot of the campaign.


En av flera reklamfilm för Pepsi, belönad med guld i Effie Awards.
There were two tasks: to intensify brand image within Pepsi’s international platform Express Yourself and to stimulate drinks sales in post-season time. We built up our communication on the young people’s desire to express themselves and become famous. Within the national integrated campaign we suggested everyone shooting their dancing moves on a video and sending it to the web-site. The winners were defined by online voting.